Design Process

I thrive working across the entire product life cycle — from research and discovery through to design. A defined process facilitates the opportunity to design authentic products.

01.

Strategy

I kick-off a project by understanding the business, collecting requirements, outlining an approach, mapping assumptions, and taking into account all user touchpoints.

02.

Research

I conduct research and discovery using various methods, including user surveys, interviews, focus groups, benchmarking, and analysing different types of data.

03.

Question

I ensure to ask the right questions to empathise with users, understanding their needs, while also thinking analytically and leveraging the expertise of product and subject-matter experts.

04.

Define

I help to determine product architecture, facilitate workshops, conduct affinity mapping, discover themes, initiate problem statements, and develop user personas.

05.

Prototype

I sketch and iterate ideas before transitioning to creating either low or high fidelity prototypes, exploring user flows, interaction patterns, animations, and digital brand elements.

06.

Test

I thrive when organising, scripting, and facilitating moderated in-person or remote user testing sessions to validate product content, journeys, and usability.

07.

Design

I create pixel perfect user interface designs, bringing brand to digital through defining visual language, creating style guides, and building component design systems.

08.

Collaborate

I clearly communicate and collaborate with stakeholders or clients, working closely with development teams to support and provide design quality assurance during the build.

09.

Learn

I relish the opportunity to test live products and learn after launching new ones, aiming to scope and phase incremental UX improvements for continuous growth.