I’m James 👋🏻
Product & Experience Designer from London, with 10 years of experience. I enjoy working with large companies, startups and small independent clients, helping to deliver meaningful work and desirable digital products.
I thrive within a cross-functional product team in an agile environment or as part of a skilled creative team. I’m also comfortable wearing multiple hats or working with autonomy as a one-man design team.
With a print background, I combine visual design expertise with interactive best practices to deliver experiences with intuitive features, which meet business goals and fulfil user needs.
Design principles
Put users first
Engage with users and design to fulfil their needs, to create accessible and intuitive products that have purpose.
Create simplicity
Simplicity is key — turn complexity into experiences which are understandable and easy for everyone to use.
Test assumptions
Test ideas and product prototypes with real people to achieve better outputs and successful experiences.
Listen and adapt
Listen to the data, subject experts and all feedback, before making informed iterative changes to succeed.
Strive to innovate
Push to be better and aim to create exciting digital products and experiences which will become the new benchmark.
Work with passion
Always work hard both consistently and collaboratively through every step of the design process and project phases.
Skills and expertise
Research
Business Discovery / Stakeholder Interviews / User Interviews / Focus Groups / Questionnaires & Surveys / User Personas / User Flows / Storyboarding / Competitive Analysis / Data Analysis / UX Workshops / Card Sorting / Information Architecture / Affinity Mapping / User Testing
Design
Sketching / Ideation / Wire-framing / Rapid Prototyping / User Interface Design / Interaction Design / Visual Design / Digital Products / Websites / Mobile Design / App Design / Digital Experiences / Design Systems / Brand Identity Design
Tools
Figma / Sketch / Invision / Protopie / Axure / Marvel / Principle / Adobe Creative Cloud / Miro / Mural / Zeplin / Google Workplace / Office 365 / Microsoft Teams / Lookback / Slack / Zoom / Asana / Trello / Jira / Confluence
Experience
Over the past 10 years I have worked on a range of projects, alongside many talented people — working within cities such as London, Melbourne and Sydney, and remotely too.
Product Designer
Remote
2020-2021
UX Designer
Remote
2020
Product Designer
London
2018-2019
Product Designer
Sydney
2018
UX/UI Designer
Melbourne
2017
UX/UI Designer
Sydney
2016
Digital Designer
Melbourne
2015